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The sweet smell of savings [Read Article]
Former salesman makes mark with garbage contract analysis company
Brian Forrester
Nashville Business Journal


Real estate broker opts for trashy new career [Read Article]
Jacksonvill Business Journal
Susanna Barton

Cleaning up on garbage [Read Article]
Services help companies cut down on their trash bills
Cindy Bent Findlay
For Business First

 

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The sweet smell of savings
Former salesman makes mark with garbage contract analysis company
Brian Forrester
Nashville Business Journal

Not many children say they want to grow up to be garbage haulers. Paul Goode sure didn't, but for the past five years, he has been swamped in trash on a daily basis.
Goode, president of Waste Consultants of America, provides a service not typically sought by many businesses. It's called waste consulting and it provides savings to companies by monitoring their trash, calculating any overcharges and maximizing efficiency.
At no cost to the company, Waste Consultants examines several months of bills to see if there is an opportunity to save money. If Waste Consultants reduces the client's trash bill, the two companies split the savings. If no money is saved, then no money is paid.
"Nine out of 10 times, the last thing they want to worry about is trash. Part of our service is to dig into that and make sure it's as cost-effective as possible," says Goode. "There are dozens of components of why you're charged what you're charged. That's part of what we help our clients figure out."
Waste Consultants works with trash haulers to renegotiate contracts for clients, which can sometimes be a sensitive process.
"We have a great working relationship with all the vendors," says Goode. "From day one, there was a building period when we were a new, small company on the block."
Waste Consultants has saved money for about 90 percent of its clients and reduced trash bills on average by 25 percent to 50 percent. Most companies' savings come from adjusting trash container sizes, the frequency of pick-ups, taking advantage of technology improvements or renegotiating contracts between clients and waste haulers.
"When you start out, you order a container and don't think much about it," says Wayne Oakes, president of Oakes Agency. "We learned real quick not to take it for granted."
After Goode got a hold of Oakes Agency's trash, he was able to save the insurance agency 50 percent of its waste bill. Waste Consultants renewed a 36-month contract with Oakes Agency to make sure additional potential savings are taken advantage of.
Mike Cote, general manager at the Courtyard by Marriott in Brentwood, experienced similar results.
Waste Consultants reduced the hotel's annual trash bill by nearly $1,000. In three years, Cote estimates he has saved Courtyard nearly $5,000.
Waste Consultants oversees trash bills for several other Nashville-area Marriott International Inc. properties. Goode is in talks to provide services in other markets for Marriott International.
"We'd really like to pass along these savings to other sister properties," says Cote. "I'm sure there are many [other] companies out there that get these bills and pay them and assume they're correct."
Nearly 25 percent of Waste Consultants' client base are hotels, hospitals or apartment complexes, says Office Manager Justin Bradley.
Goode got into the trash business after a career in retail sales.
"I literally spent two years looking at businesses to get into," he says.
Goode considered gas stations and sub sandwich shops, but thought waste consulting possessed the greatest opportunity after reading a Wall Street Journal article.
Waste Consultants focuses exclusively on trash contracts. When the company began, its services were a profitable complement to services already offered by Nashville-based Tax Tariff Consultants Inc.
"It was good for us because we didn't audit waste at that time," says Mark Parten, co-founder of TTC Inc.
TTC provides similar cost-saving services for companies by examining gas, water and electric bills and property taxes. The company didn't have the resources to provide the labor-intensive waste consulting service so Parten partnered with Goode to provide savings to each other's clients when possible.
"Waste Consultants immediately became a part of TTC Inc.'s client list that it had spent seven years building," says Goode.
Waste Consultants continues to attract new business in the soft economy. In fact, with a bear market clawing many companies' backs, Waste Consultants' cost-saving services are increasingly welcome.
"Once we're involved, either they're going to save money or nothing changes," Goode says.
One challenge for Waste Consultants is to continually sign contracts with new clients to avoid riding a revenue roller-coaster from year to year. The company renews about 30 percent of existing contracts in addition to adding new clients.
"We're the one set of trash men that people like to see coming," says Goode.

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Real estate broker opts for trashy new career
Jacksonvill Business Journal

Steve Wightman is not only talking trash these days, he's looking at it and analyzing it as well.
Wightman, a commercial real estate broker for 16 years, put his career on the curb to pursue a new venture: solid waste management consulting.
"Was there fear? Sure. Were there sleepless nights? Absolutely. But at the same time, the old adage `nothing ventured, nothing gained' came into play," Wightman said.
This summer, he founded Envirowaste Solutions, which teaches companies how to be cost-efficient about their waste disposal programs.
Here's how it works: Wightman finds companies that produce excessively large amounts of refuse, such as manufacturers and retail center owners. Wightman analyzes the amount of waste the company produces, the size of its disposal containers and the quality of service they're getting from waste haulers.
Then he judges whether the company's needs are being met -- or over-met -- by the haulers.
The result is a cost savings of 20 percent to 40 percent for each client.
Wightman didn't stumble upon the concept overnight.
"I was doing research, reading lots of materials, scouring the Internet, talking to people, looking at trade journals for businesses that were for sale," Wightman said. "I was looking for that entrepreneurial streak."
His search led to Baton Rouge, La.-based Environmental Waste Solutions, with whom he eventually affiliated.
EWS provides training and referrals for affiliated waste consultants. More than 4,000 companies carry out waste consulting across the country.
"The more due diligence I did into what I'm doing now, the more I saw where my skills matched what I was doing before," Wightman said. "The learning curve was not that drastic."
Other than an assistant, Wightman does not expect to add many other employees.
He projects the business to grow 40 percent a year.
--Susanna Barton

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Cleaning up on garbage
Services help companies cut down on their trash bills
Cindy Bent Findlay
For Business First

Are you throwing money away on trash?
Trash removal is an odd service that most businesses probably don't think about very often. It costs what it costs, most figure, and that's that.
Enter the waste consultant. A pair of firms in the Columbus area are now providing a service that can significantly lower a business' waste removal bills. They say a few minutes of trash talk could pay off for many companies.
"For most people, once they've signed a contract with a service provider, they just forget about it because they figure it's not worth spending their time on," says Larry Patten, president and founder of ITrac Inc., a Columbus company that uses a group-buying model to save customers money.
"But we save our customers an average of 40 percent on their bills, and you can spend your time doing something else," he says.
No matter how much comparison shopping a customer does, small companies mean smaller volume to the haulers and higher rates. ITrac consolidates its clients together and shops for service at a group rate that results in lower rates per company.
Don't Trash Your Cash is the trademarked message it's taking to customers all over Central Ohio and beyond. Patten says the company has grown rapidly in two years -- from serving 50 client locations to 600.
The emerging business model for trash consultants is contingency pricing. ITrac, for example, charges a percentage of savings generated for clients so if you don't save, you don't pay anything.
LifeCare Alliance is one of ITrac's satisfied customers. The Columbus home health-care nonprofit runs Meals-On-Wheels, senior meal programs at various locations around the county and other home-health services.
"Nine out of 10 times when vendors call us, I say no thank you, but as ITrac described their concept, it made sense," says John Petraitis, director of purchasing for LifeCare.

"And they were able to negotiate $755 in savings a month, which was about 43 percent less than we were paying. It was remarkable," he says.
While waste was not a huge portion of LifeCare's monthly outlay, says Petraitis, he's not going to turn down that kind of money in an economic climate where every penny counts.
Of course, roughly half of those savings will go to ITrac, at least for the first year of the contract, but to Petraitis, the other half is free money.
ITrac and other consultants also work with clients in other ways to reduce their garbage collection costs beyond the group buying model. Right-sizing garbage, for instance, can also make a big difference in the final bill.
"Every day a hauler comes out to empty a half-full dumpster, you're spending money. In the industry, it's referred to as hauling air," says Chip Chapman, president of Knowledge Group, a Columbus-based independent consultant and parent company of Audit-MyBills.
Audit-MyBills works with companies to lower an array of their client's services, including utility, telecommunications and waste removal bills. Environmental Waste Associates, another Columbus firm, began providing the waste consulting services for Audit-MyBills' clients in response to requests for the service from clients.
Audit-MyBills' fee structure is similar to that of ITrac -- customers pay a portion of savings received or nothing at all.
Environmental Waste and Audit-MyBills rely on Environmental Waste's President John Halliday's decade of experience and connections in the waste industry to find ways to reduce waste expenses and negotiate favorable deals with haulers for clients.
Larry Clark, president of Made From Scratch, a Columbus event planning company, says he wasn't surprised at the savings Audit-MyBills and Environmental Waste were able to win his company.
"We don't just take things at face value, we do a lot of research. We thought we did a pretty good job; we'd even bought a huge compactor to reduce the waste stream." Clark says.

"But they were able to give us significant savings -- I think 32 percent on our total bill," he says.
That translates to about $1,000 a year -- not an earth-shaking amount for a $5 million a year company such as Made From Scratch, but as Clark says, why waste money?
Both ITrac and Audit-MyBills/Environmental Waste say they focus on the traditionally underserved small- to mid-sized business markets.
A smaller, leaner business model and less time and red tape with smaller clients mean they can deliver savings where larger competitors don't tread. The niche is almost virtually wide open across the country, according to both companies.
Both already have clients nationwide and are looking to eventually expand their reach beyond the Columbus market in the years to come.

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